Active Scale

Active Scale

At the end of 2016, we collaborated with another SF animation company, First Person, to create an animation for the Western Digital Active Scale system. This animation is intended to educate the viewer on the advantages of this object storage product.

One of the biggest challenges was memory management with each server module adding up to tens of thousands of polygons after CAD conversion. Our largest scene had almost 20 million polygons!

Since Western Digital does not sell server enclosures, we came up with a custom design for the server enclosures so that we could highlight the servers themselves that WesternDigital wanted to showcase.

Hectic Digital was responsible for the animation, motion graphics, design, and final look and feel of the piece.

  • Agency
    First Person
  • Creative Director
    Geoff Hecht
  • Technical Supervisor
    Ben Kluewer
  • Animators
    Tyler Clapp, Jonathan Marshall
  • 3D Generalists
    Omar Naranjo, Sam Hedberg

stills