Yokohama “Enthusiast”

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  • Spot1
  • Spot2
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For the Yokohama "Enthusisast" broadcast spot, Hectic Digital worked with Merit/Andrew in Southern California, to build the Yokohama Avid Ascend Tire in extreme high-resolution, so that the camera could animate through individual tire bits. Additionally, we provided high resolution textures, so that the tire would look good even in close-up shots.

Click HERE if you'd like to see the full spot.

Yokohama “Enthusiast”

For the Yokohama "Enthusisast" broadcast spot, Hectic Digital worked with Merit/Andrew in Southern California, to build the Yokohama Avid Ascend Tire in extreme high-resolution, so that the camera could animate through individual tire bits. Additionally, we provided high resolution textures, so that the tire would look good even in close-up shots.

Click HERE if you'd like to see the full spot.

  • Agency
    MeritAndrew / INK
  • Creative Director
    Jason Rupp
  • Producer
    Matt Olmon
  • 3D Supervisor
    Geoff Hecht
  • 3D Modelers
    Sam Hedberg, Albert Carmona

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